book cover design

book cover designer

ebook cover designer

Design your own book cover: These tips will make it a breeze

I know many authors who can write wonderfully. However, they have nothing to do with graphic design. Accordingly, they push this task unnecessarily long in front of him. Do not worry, you do not have to panic now. If you want to design your book cover, this is just another form of creative activity with other tools and rules. It’s fun and easy. So that you are not completely alone, I have put together five tips on what you have to look out for the cover design.

There are a few rules that you should follow when designing your book cover. Also, when you say “Do not judge a book by its cover.”, We all do it. Especially and especially with books. And that’s exactly what you can take advantage of. With a look at your title, your future reader must understand what he can expect from you. This has the advantage that you attract the right readers. And those for whom your book is not right, also warn accordingly.

With a few simple steps, you can make sure your cover not only looks pretty, but helps your book and readers find each other. And like writing, everything starts with research.

1st search

Also, if your book is, of course, unique and such a book has never been written, there are probably similar ones. Maybe there are even very successful books in your novel genre . Look at their covers and think about what they have in common. The easiest way is to go to Amazon and enter your genre there.

For example, if you want to write a cover picture for a fantasy novel, just enter fantasy novels. You will see that most covers have something in common. Book covers for fantasy novels are characterized by

  • strong colors,
  • playful fonts,
  • great book titles,
  • a central image that shows either the hero, the heroine or an object or landscape from the fantasy world.

The same mini-search for thrillers results

  • dark colors with strong contrasts,
  • clear (sans-serif) fonts,
  • blurry images or image excerpts (for example, only one hand)

Regardless of the title and blurb, you’ll probably see in most bookstores, whether or not they are part of your genre, in the bookstore – all with the cover. The result of your research should be the elements that determine that you can. And then you also use these elements in your own book cover. A fantasy novel, which has a Suhrkamp philosophy book cover, buy – if at all – the wrong readers, who are then disappointed with your book.

2. Color selection

The basics for the color selection you have already met in the research. You will (hopefully) not color your mystery cover pale-purple. However, colors also make statements, and you should deal with them in order to choose the right colors. You can find good starting points that are sometimes more, sometimes less esoteric, when you google for “color psychology” or, for example, here .

The color red, for example, has a signal effect. You should use them in a romance novel at most very sparingly, just like in a comedy. In a thriller, red is a great contrast to black or a dark gray.

There are colors that you rarely see in book titles. For example, brown. There are few people whose favorite color is brown, especially in Germany brown is also politically associated, and your book should not be the only one that does not choose anyone else for a good reason.

3rd font

The first decision you have to make regarding the font is “Serif yes or no?” Serifs are the small lines at the top and bottom of the letters. They serve to show the reader’s eye a line as an aid.

A few years ago, there was a clear recommendation to use sans-serif fonts on the screen, and serif fonts for printed materials, because it’s so easy to read. If you look at recent releases, you will find that this obviously no longer applies. Sans-serif fonts are now much more common.

I recommend doing the same with book cover design. Most of the titles you see today use sans-serif typefaces. They look clearer and simpler. Make sure that the letters are clear and easy to read, even from a distance.

For special genres such as fantasy or science fiction, you can play with the fonts a bit, because the reader expects the font to fit the content. In any case, please note that fonts are protected by copyright. If you have chosen one, search under which license you are allowed to use it. If you want to design your book cover with the font, you should in any case acquire a commercial license. The good news is that many fonts are relatively cheap.

4. pictures

You probably want to make your cover even more appealing with a picture. If you can not draw well or paint well, then you should definitely leave it at this point. Because your title should look professional. There are a few ways you can still get pictures.

Another possibility is the use of photos. There are countless sources of stock photos on the internet. These are high-quality images, for their use you pay different amounts. Examples are: Getty Images , Fotolia or iStock Photos . However, before you now download pictures and buy licenses, look carefully to see if you can use this license for a book cover. If you are unsure, subscribe to support for each page and confirm in writing that what you intend to do is covered by the license.

5. Tools

If you’re a graphics professional, you’ll use Photoshop. Photoshop is very powerful and gives you all the possibilities you want. If you are unfamiliar with it, however, you will spend a lot of time getting to know the program. Meanwhile, it is not even as expensive as before, because Adobe has switched to a subscription model. However, if you do not create graphics on a regular basis with Photoshop, but just want to design your book cover, I do not recommend it for beginners. is a simple and free alternative to image editing. If you want to design a book cover for the first time and are not experienced in image editing, I recommend it to you without restriction. I design a large part of my graphics with Canva, I use Photoshop only when I do something “trickier”.

Canva has many templates, including e-book covers. Here you can look at finished covers and design. However, I have deliberately put this point at the bottom of this list, as it is very important that you make the decisions on items 1 to 4 before you take a finished cover in Canva and reshape something. The temptation is then great, just something “pretty” to take, but unfortunately does not fit your book.  A very concrete step-by-step guide on how to design your cover with Canva can be found in my booklet “Design book cover with Canva”.