book cover design
book cover designer
ebook cover designer
Three things influence the reader to buy a book:
- the topic / content (logically)
- the price
- the cover
We like to be influenced by appearances … if a product is not attractively packaged, it will not be bought. The same goes for books. If the cover does not appeal to me or looks unprofessional, then I will close on the content and buy another one. It’s that simple. A beautifully designed cover is worth gold. The question is, do I pay for it with gold or do I get myself to work? Many book-on-demand providers let you design a standard book cover. Alternatively there are many book designers who will create an individual cover according to your wishes (eg www.arashjahani.com , simple eBook cover with photo already from 50$ firstname.lastname@example.org ).
For the self-publishers among you who would like to create the book cover myself, here are 10 tips:
- Before you start, look at how the pros are doing it. Get inspiration in the book trade, at Amazon or generally in the net. There are good and poorly designed book covers … just rely on your personal taste: which books get your attention and why? Are there similarities in the design?
- Think about which software you want to use to design the cover. Do you have to buy this software and get familiar with it (time required!) Or are you already a Photoshop professional? There are free programs, such as Gimp, which you can easily learn by yourself with Youtube video tutorials, and there are professional programs, such as Photoshop.
- Think about what the key message of your cover should be. The reader should be able to see at a glance which genre your book has and what it is about. Title and image should fit together and reinforce each other.
- Write the title in a large, easy to read font. How big is big enough? Reduce the cover to 33% (thumbnail size of Amazon titles) and if you can still read the title well, it’s big enough …
- Avoid white background. There are some beautiful white books – but if you market your book mainly over the Internet, remember that white books do not necessarily stand out well against the white screen background. With colors and textured backgrounds, you get more attention.
- Avoid too many elements on the cover. Instead, work with a large element, a single photo or similar.
- Use a matching photo or item for the theme. Beautiful photos for your cover can be found eg at Fotolia.com , Dreamstime.com , istockphotos.com . As a rule, the standard license for a book cover is sufficient. Just make sure you download it the right size (300 ppi for printing or 72ppi for ebooks)
- Do not neglect the backcover! Although the book cover attracts attention, but when the reader picks up the book, he lingers longer on the back to read the brief synopsis.
- Preferably use only a maximum of 2-3 different colors on your cover. The same goes for the fonts and sizes.
- A professional cover is not only a good design, but the packaging must be right: Pay attention to the printing regulations of the publisher: Bleed, color profiles, format, etc. (for printing, it is recommended to convert the font into paths)
Your cover design is as important as the content of your book. So if you plan to sell thousands of books, it’s definitely worth investing in a good cover. So to work 😉