book cover design

book cover designer

ebook cover designer

book cover design

The cover is the most important figurehead for your book. It should arouse the reader’s curiosity and appeal to your target group. With the cover designer and the professional templates from Business Insights, you will give your textbook an appealing appearance. We’ll explain how to create your book cover in just a few steps, how to design the title page, spine and back and what to look for when inserting pictures and writing. With a convincing cover make your printed book an eye-catcher and your eBook unmistakable.

Why a professional book cover is important

Whether a book is successful or not, the cover decides decisively. It gives the reader the first impression of your book – and that is well known. Imagine a shopper browsing for books on your topic. If he does not feel touched by the cover of his book, he will not even look at the title. However content may be so enlightening or brilliant, a boring or lovelessly designed book cover destroys the best intentions of the author.

The book cover has to do a lot:

  • The cover advertises your book, for example in the Business Insights shop. The main title has to make a clear statement about the book content, a picture should visualize the content understandable.
  • The cover should make the reader curious about your book.
  • It should appeal to him aesthetically.
  • The cover should refer to the quality that is in the book.
  • It should reach your target audience.

Because everything has to be right with a professional cover – from image selection and layout to typography – publishers often entrust specialized graphic arts agencies with the development of a cover design for their books and book series. So that authors who publish their own book do not have to go this costly route, self-publishing platforms offer tools and templates for cover design.

Create and design book covers with the cover designer

At Business Insights, you create the cover for your textbook with an easy-to-use tool, the cover designer. For the design you have four cover templates in professional designs available.

With the cover designer you create the complete outer envelope of the book, so

  • the title page or the actual cover, also called U1 ,
  • the spine of the book , which can be seen when the book is vertical on the shelf,
  • and back of the cover, the U4 . On the U4 are some important information such as the description text to your book.

The cover designer will do the main work for you when creating the book cover. Thanks to the design templates, you do not have to worry about the layout of the book cover. Because the tool does a lot of work in the background, such as making technical adjustments, calculating formats, or adding a clipping margin, you do not need design or graphic skills.

As an author, you only have to enter some data (format, page number, etc.) and then have numerous design options to adapt the book cover to your needs. So you can vary the color and the font and include a picture. In addition, Business Insights allow you to record your logo on the front and back of the cover. Your book will discreetly but effectively promote your brand. And it’s all very easy!

Create book cover step by step

The publishing process in our self-publishing tool starts with the creation of the cover. No registration is required for this step. So you can create a cover without obligation at any time and test how your book could look like at Business Insights.

Here’s how to create your cover:

  1. In the first screen, select the desired format and features of your book. In addition, you enter here the number of pages, which is important for the book cover or binding insofar as it determines the width of the spine. The tool calculates with your information the exact dimensions for your cover, so that later everything fits in the printing.
  2. In the next step, you select a design in the desired color. The designs contain various design elements that you select and “fill” as you like.
  3. You first edit the text elements . You put on the front your name, the book title and possibly a subtitle. You can choose fonts and font size.
  4. They then label the spine and the U4.
  5. Now take care of the pictures on the cover. Go to the “Pictures” tab and upload your pictures. Three Business Insights designs contain a placeholder for an image on the U1 . In addition, you can optionally insert an author picture on the U4 in each design template . Please also note our design tips.
  6. Under the item ” Customize design ” you can add or adjust some graphic elements. This will allow you to optionally insert your logo or other graphic file that represents your business on the U1 and U4 .

In the ” Preview ” you see your cover in an enlarged view. With the button ” Print PDF ” you can create a PDF of your book cover. The gray edge area marks the Beschnittrand (bleed). The Beschnittrand is necessary for technical printing reasons and is cut off during the production of the book.

Many authors have already designed their books with our templates. In our shop you will find several examples. Just try it yourself. In our tool you can create your book cover without registration.

Tips for designing your book cover

You do not need any technical or graphic knowledge to create your book cover at Business Insights. Nevertheless, you should pay attention to a few things in order to achieve a professional and visually appealing result.

  • Work on your book title . The more succinctly he is formulated, the better. Think about how to get the content of your book to the point. Test the title with friends or colleagues.
  • The Business Insights templates each have different amounts of space for the book title; There is less space for Design 3 and Design 4 than for Design 1 and Design 2. The title on the cover should always be legible – ideal if the reader captures the title at a glance.
  • When adjusting font sizes , we recommend staying within the following sizes to maintain readability and harmonic design:
    U1: Author and Subline: 14 – 22 Pt (Default: 20 pt), Title 38 – 58 Pt (Default: 55 pt)
    U4: subtitle 16 – 24 pt (default: 20 pt), continuous text 10 – 13 pt (default: 12 pt)
    Spine:  16 – 24 pt (default 20 pt)
  • A longer book title you can abbreviate without concern for the spine. “Leading older employees – management and demographic change” will then lead to “older employees”. With the author name on the spine you can do without the name of your first name.
  • You will rarely find academic titles on the cover of a non-fiction book. For textbooks from the university sector titles are already mentioned earlier; but most of the specialist authors rely on understatement. If a short text on the U4 is the author, the academic title is usually called.

Pictures in the cover design – tips and technical information

You have decided on a design template with picture or want to include your author photo on the U4? Here are some tips for choosing and pasting images:

  • The image on the book cover must match the book title and should convey the key message or the essential benefit. Therefore, focus on a clear picture with an easy-to-understand motif .
  • Keep in mind that the motif and book title should still be reasonably recognizable , even if the cover image in the catalog is normally only a few centimeters tall .
  • Use only high quality pictures . Professionally created photos, graphics or illustrations can be found at photo agencies on the Internet, such as Fotolia, Shutterstock or istockphoto.
  • Of course, you can also use your own photos – but then take a very critical look at their quality. If you know a graphic artist, ask him for advice, if your desired image is “fit for the purpose”.
  • You can use the following image file formats in the cover designer: png, tif and jpg.
  • Pay attention to the technical quality . Pictures for the title and the author’s photo must have a printable resolution of 300 dpi or more. Otherwise, the images will be blurred or pixelated in print. The abbreviation dpi stands for “dots per inch”. The higher the value, the higher the quality of the image. When purchasing image files, you can select the quality or resolution.
  • If you already have an author photo: Do ​​not use an image with a resolution optimized for web output. This is not suitable for printing. If in doubt, ask your photographer for the appropriate image file.